Republica-Havas
As the primary copywriter for key accounts at Republica, I was tasked with coming up with incisive print ad ideas for brands like the Miami Dolphins, Goya, Sedanos, and more.
Role: Copywriter
Actions: Print Ads, Commercial Scripts
Channels: Television, Social, YouTube
Results: We made our clients really happy by tackling unique campaign ideas such as Dolphins “Loyalty Lives”, Sedano’s “Style and Savings”, and Goya’s “Unspoken Tradition”.
We wanted to show how things change but also stay the same, perfectly capturing "Unspoken Tradition".
Copy-led print ads connected with loyal fans who lived and breathed the Dolphins.
Working alongside our design team, we were able to give a grocery chain an 'exclusive' vibe.
Our fan-driven campaign netted us record-breaking ticket sales.