Who am I?

I have always been infatuated with the written word. Whether it’s writing poems for imaginary lovers or rewriting commercials I had seen on TV, there are stacks of notebooks back home as a testament to my passion.

The question that guided my path: how do I turn that passion into practice?

1. By writing effectively (B.A. Broadcast Journalism, SUNY Geneseo).

2. Reaching my audience (B.B.A. Marketing, NYIT Manhattan).

3. Understanding decision-making (C.E. Consumer Psychology, Columbia University).

I dove headfirst into television writing at NBC.

I entered the advertising world with Republica.

I led creative teams at Stinghouse.

I let data inform creative strategy at Thrasio.

And now as VP of Brand Copy at JPMorganChase, I can dial in and dial up whatever my brand demands.

Need a narrative around a new product? Awesome. Want a campaign to scale that narrative across channels? You got it. Have to track performance and make adjustments on the fly? Consider it done.

That’s what I always wanted to be: a multi-faceted, ego-free, data-driven creative leader.

Say that five times fast.

Watching Anime (Love the design and plot)

Anything Sci-Fi (Star Trek > Star Wars)

Pepakura Models (Mask building)

Growing Bonsai (5:1 Survival ratio)

Playing Tennis (My second serve is terrible)