Turbo Mops
We wanted to be the ‘Swiffer-Killer’. We gained incredible market share by showcasing our superior design, reusability, and dedication to an eco-friendly future.
Role: Copy Chief, Brand Strategy
Actions: 360 rebranding campaign, a crisper TOV, new packaging, and more
Channels: DTC, Amazon, Target
Results: We quickly established legitimacy on key marketplaces, earning Amazon’s Choice for Mops. We were also featured on the LA Times, USA Today, and the Huffington Post.
New copy and crisp photography established our market legitimacy.
We leaned into reusability, which was right on point with green market trends.
Cleaner packaging helped to easily convey features and benefits.
We skyrocketed in Amazon popularity, going from 2k reviews to over 17k positive reviews.