Angry Orange

When we acquired this brand, it was for commercial use. Our new goal was to pivot to a much larger market - everyday pet owners.

Role: Copy Chief, Creative Lead
Actions: 360 rebranding campaign, new packaging, a unique TOV, content partnerships, etc
Channels: DTC, Social, Amazon, Target, Walmart
Results: We transformed a $2.5 million B2B brand into a $20 million consumer brand.