KeyWorking
This was a unique challenge: establishing a brand identity and creating collateral for a luxury office rental brand that hadn’t even begun construction.
Role: Senior Copywriter, Creative Lead
Actions: Define overall look and feel. Establish brand tone. Create flagship marketing collateral and brand guidelines.
Channels: Print collateral, website, social media
Results: Full occupancy within 10 months, including tenants such as Huffington Post.
Together with a local design firm, I provided art direction to define the look of our collateral.
Connecting our exclusive vibe with their intrinsic needs, we were able to create a spot-on brand tone.
Before the physical space was built, I had to evoke 'a day in the life' with only the help of blueprints.
KeyWorking offered amazing perks (with long disclaimers), so I broke it down into bite-sized benefits.