Pao Town
With our success obtaining investors for parent company Sushi Maki, we created a hip, no-lip, restaurant spin-off to earn more market share and drive growth.
Role: Senior Copywriter, Restaurant Design
Actions: New restaurant TOV, design, wall signage, promotions
Channels: In-restaurant signage, murals, and collateral
Results: We successfully launched our new restaurant and became a local culinary staple.
I enjoy wearing multiple hats, so I wrote, designed, AND put up the mural myself.
15 feet of wall and 3 bags of chalk later, our mural was complete.
Another wall, another copywriting opportunity to establish the vibe.
After our launch, we transformed our copy into signage placed all around town.