Modloft
Role: Content Director, Team Lead
Actions: Spearheaded copywriting team. End-to-end rebranding. Reimagined our print catalog. New content partnerships.
Channels: Website, Media, Print
Results: Sleek look and feel. New catalog. 82% increase in B2C sales. Queer Eye (Netflix) content partnership.
With our sleeker identity, we created new imagery to match our tone.
A solid rebrand meant addressing every customer touchpoint (incisive design, easy-to-use UI)
I crafted distinct copy that was evocative of our newer, more modern tone.
We reimagined the look and feel of our print catalog to speak more directly to our audience.