J.P. Morgan
As VP of Copy, I’m often brought in upstream to strategize campaigns for new services. I also stay involved when it comes to execution - writing is my first love, after all. And whenever we outsource creative, I am the point of contact with agencies, ensuring they deliver results that are aligned with our premier status.
Role: Vice President, Copy
Actions: Brand reputation, new product launches, external agency management
Channels: TV, OOH
Results: Immense growth in JPM Payments usage, and 1000+ sign-ups in Capital Connect prospects.
"Make momentum happen" - An inspiring commercial with our partners from SS+K showing how the investments we make have a transformative effect. Click to watch.
"Everywhere payments" - A cutting-edge commercial about our ever expanding payments options. Click to watch.
"Capital Connect" - Subway ads featuring one of our sub-brands. The goal was to show how we can help early-stage brands scale and connect.
"Capital connect" - Another amazing OOH opportunity to showcase how our services cut through the red tape.