Chase
As VP, I lead (and execute) omnichannel campaigns in the name of brand building and community engagement.
Role: Vice President, Copy
Actions: New product launches, community engagement
Channels: TV, events, digital
Results: We built greater brand reputation amongst small business owners in numerous cities, and our MyHome app experienced a 410% increase in usage within 3 months of the campaign launch.
"All the way home - Mermaid" - Feel-good commercials for future homeowners featuring our new Chase MyHome app. Click to watch.
"All the way home - Dog" - Another feel-good commercial for future homeowners - this time, a woman and her beloved dog. Click to watch.
"Love Local" - local events across the US designed to promote small businesses.
"Love Local" - campaign swag and services helped grow interest in local brands.