The Infatuation

The Infatuation (acquired by Chase) reached out to help bring more awareness and fun to splitting a check, a feature from Zelle on our Chase Mobile app. Inspired by retro videography and real world scenarios, we helped with early stage ideation and scripting and for “The Split Up”, a four part series starring Joe Jonas.

Role: Vice President, Copy
Actions: Creative ideation, social assets
Channels: LinkedIn, YouTube, Instagram, TikTok
Results: Though it is currently in early stages of its launch on social platforms, we have seen a 84% increase in Zelle usage in the restaurant category.

Launching on all social platforms, our 4-part series "The Split Up" shows how fun and easy it is to take the hassle out of splitting the bill. Click to watch.

Launching on all social platforms, our 4-part series "The Split Up" shows how fun and easy it is to take the hassle out of splitting the bill. Click to watch.

Starring Joe Jonas, we see hilarious, intimate moments between friends before the inevitable check arrives. Click to watch.

Starring Joe Jonas, we see hilarious, intimate moments between friends before the inevitable check arrives. Click to watch.

Shot in both vertical and landscape, it was easy to parse the footage into bite-sized content for all social platforms. Click to watch.

Shot in both vertical and landscape, it was easy to parse the footage into bite-sized content for all social platforms. Click to watch.

We highlighted Zelle's ease of use and lack of 'yet-another-app' to download. Click to watch.

We highlighted Zelle's ease of use and lack of 'yet-another-app' to download. Click to watch.

Next

JPMorganChase